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Strawberry 'Florence'

Bred by HRI East Malling

A prolific cropper with exceptional pest and disease resistance.

Well suited to growing in containers for a space saving crop

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Description How to Grow More Info Delivery Reviews

Bred by HRI East Malling, this is an excellent variety for firm, flavoursome, well coloured fruits. Strawberry 'Florence' is ideal for a late season harvest producing delicious sweet strawberries from the end of June to the end of July. A prolific cropper with exceptional pest and disease resistance.

Strawberry 'Florence' is well suited to growing in containers for a space saving crop on the patio. Cropping periods can also be brought forward or extended if you are growing them in a greenhouse or polytunnel. Height: 20cm (8"). Spread: 30cm (12").

Estimated time to cropping once planted: 4-8 months.
Estimated time to best yields: 16-20 months.

Culinary note: Some parts of these flowers are edible. For more details about edible flowers click here.


6 Bare Root Plants (KC3003)
12 Bare Root Plants (13898)
24 Bare Root Plants (65254)
1 x 9cm Potted Plant (KB6988)

Plant strawberry plants in autumn or late spring in a sheltered, sunny position in well manured, free draining soil. Plant strawberry runners every 45cm (18") in rows spaced at 75cm (30") apart. Spread out their roots and place them in the soil at a level where the crown of the plant is just poking above the surface. Avoid planting them too deeply as this may cause them to rot. Alternatively try growing strawberry plants in hanging baskets or in specially designed strawberry planters for the patio.

These plants are lifted from the nursery field when dormant, and sent to you in late autumn or spring for planting. They often look dead on arrival, but they are just resting in the dormant period and will establish quickly for a strong start in the garden come spring. Set out in prepared soil in holes wide enough and deep enough to lay out the roots. Tread down the planting soil to knock out air pockets. Water well to settle. Apply a mulch to protect roots from cold temperatures. If conditions prevent immediate planting, set roughly into loose soil or a pot of compost (‘heeling in’) to protect the roots. The growth points of most bare root perennials should be set about an inch below the soil surface. New growth will appear in spring.

Water strawberries frequently throughout the growing season and weed regularly between rows. When growing strawberry plants in baskets and containers, they will also need feeding every two weeks.

From early summer, remove any runners that are produced as these will weaken the plants vigour. Protect the developing fruit from slugs and snails by spreading straw around each plant. Positioning a net over the plants will also prevent crop damage by birds. The netting and straw can be removed after cropping to allow better air flow around the crown of the plant. Mulch strawberry plants with well rotted manure in spring.

Although strawberry plants will continue to fruit in successive years, the crop will become considerably reduced and it is advisable to completely replace strawberry plants every 3 years.

Seeds and garden supplies will normally be delivered within the time period stated against each product as detailed above. Plants, bulbs, corms, tubers, shrubs, trees, potatoes, etc. are delivered at the appropriate time for planting or potting on. Delivery times will be stated on the product page above, or in your order acknowledgement page and email.

Orders for packets of seed incur a delivery charge of £2.99.

Orders which include any other products will incur a delivery charge of £6.99.

Where an order includes both packets of seeds and other products, a maximum delivery charge of £7.99 will apply - regardless of the number of items ordered.

Large items may incur a higher delivery charge - this will be displayed in your shopping basket.

Please see our Delivery page for further details, and more information on different charges that may apply to certain destinations.

For more information on how we send your plants please visit our Helpful Guide on plant sizes.

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